About us

Directa AB, a Swedish dental manufacturing company founded in 1916, highly renown and one of the fastest growing dental companies in the Nordic region; with active sales and marketing in over 90 countries worldwide. Directa´s products are developed and evaluated by our selected team of highly-qualified Swedish and international dental professionals with the aim of making life easier for the dental professionals in the daily clinical work.

Manufacturer of the world-famous extraction instrument Luxator, the well-known ProphyCare Prophy Paste, the revolutionary protective wedge FenderWedge, sectional matrix FenderMate, the innovative PractiPal tray system and much more. In 2016 Directa incorporated the well-known brand Calasept with products from calcium hydroxide paste for temporary root fillings to a complete assortment of liquids for effective irrigation of root canals. A useful range of products for the proper treatment of root canals by any clinic, general practitioners and endodontic specialists. The brands Sendoline, Trolldental, Physics Forceps and ContacEZ are now also manufactured and distributed by Directa AB.

Directa is a part of DirectaDentalGroup.

DirectaDentalGroup develops, manufactures and markets a complete line of dental consumables, materials and electronics, making life easier for the dental practitioners and patients. DirectaDentalGroup is highly pro-active on the international dental market with business partnerships in many parts of the world. With headquarters in Sweden, offices, manufacturing, and distribution and more than 200 employees representing the various brands worldwide, DirectaDentalGroup is an innovative player in the global dental arena. The company attends and exhibits at most major international dental events every year, and works incessantly in creating new and successful partnerships all over the world.

DirectaDentalGroup currently consists of Directa AB, Orsing AB, Topdental (Products) Ltd, Rønvig Dental Mfg A/S and Parkell Inc. The companies are all managed independently, having full responsibility and autonomy for their own operations.

Directa is one of Lifco´s 175 companies. Lifco’s business idea is to acquire and develop market leading, niched companies. Lifco's aim is to secure that the subsidiaries continuously improve earnings and deliver strong cash flows. We are guided by our corporate philosophy implying a long-term investment profile, focus on profitability and a highly decentralized organization. Today Lifco has over 5400 employees in 31 countries.